PROVADA 2023
BRABANTSTAD STAND
BOOTH DESIGN | CONCEPT DEVELOPMENT | HOSPITALITY | BOOTH STYLING | EXPO
SERVICES
exhibition design | creative concept | communication | styling | catering | hospitality | production and direction | full service
PURPOSE
In collaboration with the communications agency Zandbeek, NOT\STANDARD BYLEI developed the booth for BRABANTSTAD at PROVADA 2023. Brabantstad is a partnership between the Province of North Brabant and the seven major cities of ‘s-Hertogenbosch, Eindhoven, Tilburg, Breda, Helmond, Roosendaal, and Oss. Participation in the Professional Real Estate Days at the Amsterdam RAI aims to provide a platform for the impressive real estate projects in Brabant and to demonstrate that they work well together as a partnership.
NOT\STANDARD STUDIO
On behalf of BYLEI, NOT\STANDARD STUDIO designed an open and accessible 100-square-meter booth for the fifth consecutive year. The visuals were created by Zandbeek of Eindhoven. Thanks to the modular elements, we are able to present a new design for Brabantstad each year while utilizing existing materials. In addition to booth design and construction, we also handle hospitality and catering at the booth.
