PROVADA 2022
BOUWINVEST BOOTH
EXHIBIT DESIGN | CONCEPT DEVELOPMENT | HOSPITALITY | EXHIBIT STYLING
SERVICES
exhibition design | creative concept | communication | styling | catering | hospitality | production and direction | full service
PURPOSE
For our participation in PROVADA 2022 and our thirteenth booth design for Bouwinvest at the real estate trade show, we made significant changes compared to 2021. For example, the back wall was positioned at an angle, and the side of the booth was reduced in size. By shifting the back wall, the bar became significantly larger than it was the previous year.
The area for presentations and meetings is more intimate and secluded thanks to the slanted wall. This will help ensure that discussions and presentations are better received by the guests in attendance.
NOT\STANDARD STUDIO
On behalf of Bouwinvest, BYLEI NOT\STANDARD has been building their booth at the Professional Real Estate Days at the Amsterdam RAI for 12 consecutive years. They are our longest-standing partner at this real estate fair, and we’re quite proud of that! In addition to designing the booth, we’ve also been handling the booth styling, hospitality, and catering for 12 years.
For the stand’s styling, we’re using hand-blown glass objects from the Belgian company XLBOOM. We’re also working with our green artist to install a large-scale green artwork above the bar.
