PROVADA 2022
NEDAM BALLAST STATION
BOOTH DESIGN | CONCEPT DEVELOPMENT | HOSPITALITY | BOOTH STYLING | EXPO
SERVICES
exhibition design | creative concept | communication | styling | catering | hospitality | production and direction | full service
PURPOSE
After 10 years, Ballast Nedam is returning to the Professional Real Estate Fair at the Amsterdam RAI, and they want to do so together with us, their long-standing partner. In 2012, we designed their last booth at the time, and we are very honored to be able to resume this collaboration. We designed a stylish, understated booth in Ballast Nedam’s corporate style, featuring a structural surprise between the booth’s pillars.
NOT\STANDARD STUDIO
On behalf of BYLEI, NOT\STANDARD STUDIO designed a new booth for Ballast Nedam for the first time in many years. With this, we are laying the groundwork for a design that can be adapted as desired each year.
