PROVADA 2022
BRABANTSTAD STAND
BOOTH DESIGN | CONCEPT DEVELOPMENT | HOSPITALITY | BOOTH STYLING | EXPO
SERVICES
exhibition design | creative concept | communication | styling | catering | hospitality | production and direction | full service
PURPOSE
In collaboration with the communications agency Zandbeek, NOT\STANDARD BYLEI developed the booth for BRABANTSTAD at PROVADA 2023. Brabantstad is a partnership between the Province of North Brabant and the seven major cities of ‘s-Hertogenbosch, Eindhoven, Tilburg, Breda, Helmond, Roosendaal, and Oss. Participation in the Professional Real Estate Days at the Amsterdam RAI aims to provide a platform for the impressive real estate projects in Brabant and to demonstrate that they work well together as a partnership.
NOT\STANDARD STUDIO
On behalf of BYLEI, NOT\STANDARD STUDIO designed an open and accessible 100-square-meter booth for the fourth year in a row. The visuals were designed by Zandbeek from Eindhoven. Thanks to the modular objects, we are able to create a new design for Brabantstad every year while reusing existing materials. In addition to stand design and construction, we also provide hospitality and catering at the stand. Unique this year is that we had bags made from the fabric used in the 2021 stand. These were distributed to visitors.
