PROVADA 2021
BOUWINVEST BOOTH
BOOTH DESIGN | CONCEPT DEVELOPMENT | HOSPITALITY | BOOTH STYLING | EXPO
SERVICES
exhibition design | creative concept | communication | styling | catering | hospitality | production and direction | full service
PURPOSE
For BYLEI’s twelfth booth design for BOUWINVEST, the objective was clear. “Real Value for Life” was the key message BOUWINVEST wanted to convey at the real estate fair at the Amsterdam RAI. Following the COVID-19 pandemic, it was important to reconnect with people in person and highlight employees. The focus was on sustainability, quality of life, social responsibility, stability, a forward-looking approach, and collaboration.
NOT\STANDARD STUDIO
On behalf of Bouwinvest, BYLEI NOT\STANDARD has been building their booth at the Professional Real Estate Days at the Amsterdam RAI for 11 consecutive years. They are our longest-standing partner at this real estate fair, and we’re quite proud of that! In addition to designing the booth, we’ve also been handling the booth styling, hospitality, and catering for 11 years.
For the stand’s styling, we’re using hand-blown glass objects from the Belgian company XLBOOM. We’re also working with our green artist to install a large-scale green artwork above the bar.
