PROVADA 2021
BRABANTSTAD STAND
BOOTH DESIGN | CONCEPT DEVELOPMENT | HOSPITALITY | BOOTH STYLING | EXPO
SERVICES
exhibition design | creative concept | communication | styling | catering | hospitality | production and direction | full service
PURPOSE
In collaboration with the communications agency Zandbeek, NOT\STANDARD BYLEI developed the booth for BRABANTSTAD at PROVADA 2021. Brabantstad is a partnership between the Province of North Brabant and the five major cities of ‘s-Hertogenbosch, Eindhoven, Tilburg, Breda, and Helmond. Their participation in the Professional Real Estate Days at the Amsterdam RAI aims to provide a platform for showcasing the impressive real estate projects in Brabant and to demonstrate their effective collaboration as a partnership.
NOT\STANDARD STUDIO
On behalf of BYLEI, NOT\STANDARD STUDIO designed an open and accessible 100-square-meter booth for the third year in a row. The visuals were designed by Zandbeek from Eindhoven. Thanks to the modular objects, we are able to present a new design for Brabantstad each year while reusing existing materials. In addition to stand design and construction, we also provide hospitality and catering at the stand. Unique this year is that we had bags made from the fabric used in the 2021 stand. These were distributed to visitors.
