PROVADA 2024
STAND OF THE CITY OF EINDHOVEN
BOOTH DESIGN | CONCEPT DEVELOPMENT | HOSPITALITY | BOOTH STYLING | EXPO
SERVICES
exhibition design | creative concept | communication | styling | catering | hospitality | production and direction | full service
PURPOSE
Eindhoven’s presentation at the most important Dutch real estate fair of the year. The City of Eindhoven had been present at the Brabanstad booth for two years, but in 2024 it decided to showcase its own project as well. As an Eindhoven-based company, we are proud to once again be entrusted with designing and building the new booths for the City of Eindhoven, following our work on the 2008 booth. The eye-catcher was the 4-meter-long model of KNOOP XL.
NOT\STANDARD STUDIO
On behalf of BYLEI, NOT\STANDARD STUDIO designed the first new booth in years for the City of Eindhoven at the Professional Real Estate Days at the Amsterdam RAI. The booth measures 82 square meters and is constructed largely from bio-based materials. We also incorporated exclusive styling pieces from the Dutch design brand POLDR, including one piece featuring woolen tulips created by the art collective Wandschappen.
