PURPOSE

NOT\STANDARD BYLEI also designed and implemented the booth concept for the PROVADA real estate fair in 2025 on behalf of BrabantStad. BrabantStad is a partnership between the Province of North Brabant and the seven major cities of ’s-Hertogenbosch, Eindhoven, Tilburg, Breda, Helmond, Roosendaal, and Oss. Together, they showcase the strength of Brabant as a single urban region—innovative, entrepreneurial, and committed to quality of life and future-proofing.

For seven years in a row, BYLEI has been responsible for the design, construction, and overall experience of the BrabantStad booth, each time in collaboration with various communications agencies. In 2025, that agency was Scheepens from Tilburg, responsible for the communications, while the design, execution, catering, and hospitality were entirely in the hands of BYLEI | NOT\STANDARD. A long-standing collaboration in which the strengths of both disciplines come together: clear communication, stylish design, and a welcoming Brabant experience.

BYLEI’s booth design embodies the Brabant identity: “
” Warm colors, natural materials, and an open atmosphere that invites interaction and conversation. The design is stylish, modern, and meticulously detailed—a place where cities, partners, and visitors feel welcome. The layout leaves room for dialogue, dynamism, and movement, in keeping with the sports theme that BrabantStad has highlighted this year. Sports as a unifying element, as a metaphor for collaboration, energy, and progress.

In addition to the design and construction, BYLEI also handled all catering and hospitality, rounding out the overall experience. The hospitality and atmosphere at the booth were crafted with care and taste—exactly what BYLEI is known for. You can read more about our approach at www.notstandard.events.

A booth that not only showcases what Brabant does, but above all what Brabant stands for:
Collaboration, energy, and innovation.