A BETTER PLANT-BASED FUTURE
UPFIELD HORECAVA
EXHIBIT DESIGN | CONCEPT DEVELOPMENT
SERVICES
exhibition design | creative concept | communication | styling | catering | hospitality | production and direction | full service
PURPOSE
Upfield is the world’s leading producer of plant-based foods, operating in 95 countries and holding the top market share in 51 of them. Founded in 1871, yet still “new.” Upfield helps people live healthier and happier lives with delicious, natural, plant-based foods.
Upfield was looking for a creative and innovative partner to handle their trade show presentations and participation. A partner that surprises, amazes, speaks the language of the various brands, takes care of everything, and delivers. A partner that enriches Upfield and enables them to grow together toward higher margins and returns—for retailers, professionals, and, of course, Upfield itself.
NOT\STANDARD STUDIO
On behalf of BYLEI, NOT\STANDARD STUDIO designed a unique reusable booth for HORECAVA 2020, Het Bakkersvak, and Gastvrij Rotterdam. The booth had to be modular, adaptable to different sizes, and efficient.
