PROVADA 2024
NEDAM BALLAST STATION
EXHIBIT DESIGN | CONCEPT DEVELOPMENT | HOSPITALITY | EXHIBIT STYLING | EXPO
SERVICES
exhibition design | creative concept | communication | styling | catering | hospitality | production and direction | full service
PURPOSE
NOT\STANDARD BYLEI has once again designed, developed, and built a booth for BALLAST NEDAM at PROVADA 2024. This is the 8th booth we have had the privilege of developing for Ballast Nedam during the Professional Real Estate Days at the RAI Amsterdam. On the back wall of this booth, we installed beautiful hexagonal plexiglass images, which were given a second life at the Ballast Nedam office after the trade show concluded.
NOT\STANDARD STUDIO
The Ballast Nedam Ontwikkelingsmaatschappij BV booth at PROVADA was designed and built using sustainable methods. It covers an area of 75 square meters and is furnished with reusable materials. In addition, nearly the entire booth was constructed using bio-based materials such as wood.
In addition to designing the booth, we also handle all aspects of booth styling, technical support, hospitality, and catering at the booth for Ballast Nedam during the trade show. For the styling, we utilized our exclusive decoration brand, Gommaire, based in Antwerp.
