THE KING OF POLO NETWORKING
POLO BRABANT
RELATIONSHIP MARKETING + BRAND ACTIVATION
OVER 10 YEARS | 2,000 GUESTS PER WEEKEND
GOAL | WISH
As the creator and organizer, BYLEI has—or had—a mission with Polo Brabant: to create the most beautiful and best corporate marketing and hospitality event in the Brainport Region. “We want to touch people and bring them together. We want to add new dimensions to emotions and the environment—so that people can find one another, inspire one another, and forge new connections. Polo and BYLEI are therefore a perfect match.”
SERVICES
concept | sales | marketing | communications | styling | catering | hospitality | entertainment | sports | production and direction | full service
BYLEI
Lei and Lukas Willems attended their first polo tournament in 2007. They were captivated by this spectacular equestrian sport. Moreover, as hospitality professionals through and through, they immediately saw the potential to combine this with a unique business gathering. They brought “the king of sports” to their hometown of Eindhoven. Twelve years later, Polo Brabant is a household name in the global polo world and ranks among the best polo tournaments in the world when it comes to hospitality.
POLO BRABANT: THE EVENT
In a first-class setting, we offer companies a unique platform to thank their valued partners and showcase their brand. Sharing experiences together is a powerful way to build connections. Polo Brabant knows how to create the perfect atmosphere: relaxed, casual, and unparalleled. There’s always something to experience—something that excites, entices, and entertains. Take a break from the daily grind and welcome to this extraordinary world.
On both days, there are around a thousand guests in attendance—a good mix of Brainport residents, executives, and entrepreneurs. They come not only from large tech companies, but also from the many small and medium-sized businesses and nonprofit organizations that make this region what it is.
There is also a growing number of people who use the weekend for a special day out with friends or family. And, of course, there are also avid equestrian enthusiasts in attendance to watch this beautiful sport. You catch up with friends and make new connections in a completely relaxed atmosphere.
For more information and images, visit www.polobrabant.com
