POP-UP concepts
VARIOUS TEMPORARY INNOVATIONS
The creators at BYLEI are passionate about fostering genuine innovation and beauty, and creating lasting memories that sometimes influence society. Their artistic side craves a non-conformist and imaginative perspective.
This unique combination means that the Makers feel very comfortable coming up with (temporary) creative solutions to problems that others might not even think of. Here are a few special pop-up formats and concepts we’ve brought to life that we’re proud of!
JAZZ CLUB FIFTH NRE
JAZZ CLUB FIFTH NRE
POP-UP RESTAURANT + EVENT VENUE
2013–2015
PROGRAM
Developing, implementing, and operating a unique hospitality concept at one of the most striking locations in the heart of Eindhoven. A temporary, new venue rich in historical significance in downtown Eindhoven. FIFTH | NRE was a wonderful addition for special events and receptions. After its initial opening during GLOW 2013 with a unique GLOW café & restaurant, offering a temporary glimpse behind the scenes during weekend openings, FIFTH | NRE was available as a special event venue until the end of 2015.
This served as a precursor to the permanent hospitality concept that opened in mid-2018. BuildingFiveon the NRE site in downtown Eindhoven. The temporary club combined the grandeur of industrial heritage with the contemporary feel of a trendy nightlife venue. The atmosphere was cosmopolitan, with a New York/big city, metropolis vibe.
SERVICES
creative concept | communications | styling | catering | interior design | hospitality | production and direction | full service | operations
THE CHICKEN CAFÉ
THE CHICKEN CAFÉ
DDW POP-UP RESTAURANT AT SCHELLENSFABRIEK
2012 and 2014
PROGRAM
During Dutch Design Week in 2012 and 2014, the KippenKafee was open at the Schellensfabriek in Eindhoven. Enjoy a chicken meal at the coziest pop-up café, serving the tastiest, freshly grilled chicken in Eindhoven. BYLEI also managed the design operations at the Schellensfabriek during both of these years.
This unique concept was developed, produced, and brought to life in secret by the team at BYLEI. Our aim was to demonstrate that a renowned agency like BYLEI was capable of developing and executing accessible concepts—featuring unique in-house styling, catering, and enthusiastic staff. With over 30,000 visitors in the design halls and more than 2,500 KippenKafee guests, both editions were a resounding success.
CHICKEN CLUB
In addition to Het KippenKafee, which served up the tastiest chicken, there was also “De KippenKlub”! Here, after 8:00 p.m., you could hear the best tunes paired with the hottest chicken bites, and there were special parties for designers.
SERVICES
creative concept | communication | styling | catering | interior design | hospitality | production and direction | full service
